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There has also been money coming in from selling premium versions of software, like its original client, and from licensing its technology out to other companies. One of BitTorrent’s main revenue streams remains advertising, which is part of most of its products. However it’s not clear how, if at all, the new products have translated to any more cash flowing to BitTorrent.Īs a privately held company, it doesn’t publish figures on its income or any profits, although in December it said over 6.5 million people “engaged” with its paid bundles that year.Īfter a period of rapid expansion, it suddenly laid off a reported one-third of its US workforce in April – although the company insists it has been turning a profit.Ī Bulgarian man protests BitTorrent networks being shut down in 2007 In return for handling Bundle sales, the company keeps 10% of the income, compared to 30% on iTunes. It easily topped 4 million downloads, although the company didn’t reveal what share involved any money changing hands.

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It got its biggest publicity boost last year when Radiohead frontman Thom Yorke released his album Tomorrow’s Modern Boxes as a video-and-audio package on the platform.įans had the option of downloading limited files for free, or paying $6 for the full package. Then there is the BitTorrent competitor for Apple’s iTunes and other music-download sites, Bundle. It also has a server-free take on file-transfer services like Dropbox, called Sync. One example of the company’s shift is Bleep, a peer-to-peer chat client alternative to Snapchat and Messenger that promises “total privacy” through encrypted messages. “Suddenly we went from maybe a bit misunderstood, and maybe heretics, to becoming visionaries,” Averill said. That has been helped in no small part by leaks from former National Security Agency employee Edward Snowden, who revealed the US agency’s widespread spying on people’s personal data via tech companies that relied on centralised storage systems. Instead, the company has begun to more-proactively present itself in a different light – as a champion of online privacy, as well as for the creative industries. So The Pirate Bay is The Pirate Bay, it’s nothing to do with BitTorrent.” They use an open-source version of BitTorrent as the back-end. “The word for certain audiences has become a euphemism for piracy and it’s really important to understand that we have no affiliation with those entities that are pirating or moving pirated content,” Averill said. A report out last year from Digital Citizens Alliance, a coalition of various interest groups, said sites based on BitTorrent distribution systems were “synonymous with content theft”.īut while the name is invariably linked to sites like The Pirate Bay, where users can accessing all forms of illegal downloads as easily as browsing the supermarket shelves, BitTorrent is at pains to distance itself from those platforms.

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